In simple language email marketing is basically a method to promote services/products via email. In a better language email marketing is a method used to develop relationship with customers/clients.
Email marketing helps business grow, keeping their marketing clients/customers informed and tailor their marketing messages to their customers.
Email marketing helps you connect with your audience in a highly personalized way. Email marketing helps you stay on a budget and driving successful revenue back to business.
Different marketing trends and techniques come and go, but email marketing is the most powerful channel for a modern marketer.
Why you need email marketing?
He two main advantages of email marketing is ease and price. Email marketing is an inexpensive way to market your business.
It’s really easy to setup email campaigns and is accesible to every small business owner.
It is a highly effective wary to engage with your customer. Email marketing delivers a 4,300% return and is cost effective than other forms of marketing.
It helps your loyal customers to interact with your brand again and again.
Email marketing is a great way to develop anc onnect with your customers, develop their interest in your brand and increasing the value of your product and business.
1. Email Marketing is relevant.
Acording to a study conducted by HostPapa, reveals email marketing still works more than the social media advertising. only 61% of people uses social media, while 94% of internet users use email.
74% of adults prefer email marketing. “optin” email feature allows marketing by consent. Email has much wider range if marketing possibilities than social media.
The main advantage of email over social media is that customers and prospects are more likely to see an email than other social media messages.
Posting something on social media doesn’t mean everyone will see it. Whole email messages are directly dropped in the customers inbox.
You can also add social media buttons “like” and share in your email. (Both social media and email marketing should go hand-in-hand.
2. Email marketing has a larger reach.
According to Radicati there are about 3.9 billion email users in 2013, and expected to grow about 4.9B emails by 2017. It might seem surprising at first, but it’s normal.
Take yourself as an example, Whenever you create a social media profile, sign up for a website (shopping, Netflix), etc. you need an email address.
Email is like the currency of the web. Anyone who uses Internet has an active email address.
3. Email drives better conversions.
Most modern marketers are laser sharped focused on conversions. The main end goal of a marketer is to turn potential customers into paying customers.
When it comes to conversion, email marketing is a powerful marketing channel. In fact, the click-through rate of social media ( Tweet is around 0.5% whereas the CTR of an email is around 3%.
This states that there are 6x chances to get someone to your website via email than any social media platform. Email marketing is highly measurable.
4. Email is a perfect personal communication channel.
Social media is a personal form of communication used to date with friends , connect with new people. On the contrary, email is more professional when it comes to personal communication.
A study show that 72% of people expect to review a promotional product or content via email as compared to 17% who prefers social media platforms.
5. Email will be around forever.
Email is a long history of stability. First promotional email campaign was sent in 1978 to 400 people and has been growing continously.
Email space has evolved continously from time to time where you need a developer to build an email and today tools like Aweber, campaign monitor etc. helps you to create and send beautiful emails. Building an email list is a great long investment rather than paying for social media followers.
Getting started with Email Marketing
Before you start your email marketing plan, make sure to research and select s good and reputable email service provider. Some good characterstics a ESP these qualities your chance of sucesss increases.
2019 is going to be exciting year in tech because of new possibilities in email content, development, design and delivery.
Setting up
Establish your goals?
What you want to achieve with email marketing? You goals may change over time, but it’s important to set your goals that are both attainble and measurable. If you are just starting out, your goals must be growing your email subscribers.
Your goal might look like the following – Your plan might be to collect 1000 email addresses over the next 6 months by leveraging offline and online ways to attract sign ups.
When you start creating strategies actions and plans, consider target audience to reach.
For example – If you are a fitness trainer expert you might reach out to who wants to loose weight or starts exercising. When you reach out to your ideal customer your chances of conversion increases.