Revue

Project overview

Revue is a speculative brand identity and landing page project for an AI code review tool targeting engineering leads and CTOs at B2B SaaS startups. The brief was precise: build a brand that earns trust from the most technically skeptical buyers in any industry before a single word is read. Every competitor in the AI code review space - CodeRabbit, Sourcery, Deepsource, Snyk - had defaulted to the same visual choices: dark backgrounds, blue or purple gradients, abstract geometric logos, vague benefit headlines. The category was visually identical across every player.

Project process

The competitive audit revealed that teal-green was completely unoccupied in the category - and carried a conditioned positive association developers already had with passing tests and clean merges. This single insight anchored the entire system. The sealed mark logo - a sharp-cornered rectangular frame with an R badge in the top-right corner - was built to communicate verification and precision simultaneously, the way a quality stamp signals that something has been checked. The diff view (red removes, green adds, teal annotations) became the primary visual motif because it is the most recognizable element in any engineer's daily workflow - making the brand feel native to its audience rather than marketed at them.

Final result

A complete visual identity system including logo construction across all variants, a documented color and typography system, a component library, and a full homepage design built around the product UI as the hero visual. The warm near-black background, single teal accent, and diff-derived motif system occupy visual territory no competitor in the category currently owns. The brand communicates that Revue was built by people who understand code review - before a conversation starts.